Monarch National Accounts

Reminders for Lowes.

• Brochure Stocking
  • Keeping Lowe’s brochures stocked is our responsibility.
  • Order brochures through the Re-Bath Market and ensure BAs always have a supply to refill.
• Shower Displays
  • Some stores already have shower displays, and most will have one by the end of 2026.
  • It’s our responsibility to clean these displays and report any damages for prompt repairs.
• Cardboard Pop-Up Displays
  • For stores without shower displays, cardboard “elliptical” displays are used.
  • If a store is missing one or the existing display is damaged, order a replacement through the Re-Bath Market.
  • If the acrylic brochure holder on the elliptical display is damaged, you can reorder just the holder instead of the entire display.
• Business Cards
  • Lowe’s allows us to use personal business cards in stores.
• Table Displays
  • Most Lowe’s stores are okay with table displays set up at the front of the store.
  • Always check with the management team to confirm their preferred location.
• Fashion Bath Area
  • This area is often unmanned by employees and tucked into a corner.
  • If your BA sets up their table here, encourage them to find a highly visible spot.
  • This area is a great place to engage customers browsing vanities, showers, and bath products.

Lowes involvement and how it may be different.

• Lowe’s vs. Home Depot Management Style
  • Lowe’s upper management may feel more hands-off compared to Home Depot, but this doesn’t mean they don’t care at the store level.
  • Lowe’s focuses on the bigger picture of home services, evaluating total sales volume across all services rather than setting individual sales goals for each category.
• Sales Goals and Lead Generation
  • Since we don’t have visibility into specific Lowe’s bath sales goals, we use last year’s leads and sales numbers as a reference to set expectations for this year.
  • Our primary goal is for every store to achieve at least $120,000 in sales per year, which requires an average of 12 in-store generated leads per month. This is considered a lower-volume store.
  • For stores that exceeded the $120,000 baseline last year, we increase their sales goal by $20,000 over last year’s sales as their new target.
• Incentives for Lowe’s Employees
  • Department Supervisors in key areas like Kitchen, Plumbing, Appliances, and Flooring can earn monthly bonuses ranging from $700 to $1,800 from Re-Bath sales.
  • These incentives motivate store associates to actively work on generating leads and driving sales.

Lowes Role Acronym’s & Key Players.